An ability to change faster than your competitors brings great advantage over your competitors
Philip Kotler
Is your business ready to change?
Yes
"
37%
of car owners choose premium fuel
For them quality of product is more important than price
*according to the research of Retail Loyalty and our observation
Premium fuel: What is more important to car owner?
With multifunctional additive
Complex sport you get:
Cleaning engine from dirt
Increasing octane number
«easy start» provided by light fraction
Are you ready to offer your clients something they never had?
Yes
Premium gasoline
Customer doesn't have to choose between multitude of additives, he is buying single high-quality product from you.
Unlike the majority of existing additives, COMPLEX G solves multiple issues:
Cleaning the fuel system
Protection of engine form corrosion and deposits
Extra power by increasing octane number
Completeness and integrity of injection
"Easy start" provided by light fractions
Premium diesel fuel
The share of cars with diesel engines increases every year. The demand for such cars increases so does the offer. Demand is almost tangible in the premium segment. While car manufacturers understand that diesel is more competitive than gasoline, the fuel producers ignore that fact.
The market of premium diesel fuel almost doesn't exist
Premium diesel fuel
Was especially created to attract the considerable segment of consumers- owners of diesel cars.
What is purpose of Complex SPORT D?
Cleans fuel system
Protects from corrosion and deposits
Increases power
«easy start» in cold weather
Reduces noise because of lubricating properties of fuel
About fuel quality
You will sell the fuel the cars of your clients were constructed for by car manufacturers! Complex SPORT G and Complex SPORT D meets EURO-5 standards. Quality and efficiency have been confirmed in laboratory tests. We tested it on our own cars.
The difference between regular and premium fuels in tangible after first fill and your customers will appreciate it.
Your advantages in selling premium fuel
You are getting new clients and improving the loyalty of existing ones.
You will be able to make your business stand out among your competitors and show that local gas station are in no way inferior to federal networks.
You are selling a truly high-quality product that is incomparable in its characteristics with analogs.
Due to the demanded product, you get high profits. You increase the efficiency of every square meter of your gas station.
Your advantages in selling premium fuel
You are getting new clients and improving the loyalty of existing ones.
You will be able to make your business stand out among your competitors and show that local gas station are in no way inferior to federal networks.
You are selling a truly high-quality product that is incomparable in its characteristics with analogs.
Due to the demanded product, you get high profits. You increase the efficiency of every square meter of your gas station.
Who buys premium fuel ?
"Young rich people" 18-30 y.o. who own cars of different classes want to distinguish themselves and their cars among others. They love high speed and innovations.
"Economists" people who try to cut out on everything: fuel consumption, low transport tax, repair cost.
"Pedants" carefully look after the condition of their car, try to understand everything themselves, and enjoy innovations.
"Innovator" - men 30-45 y.o. Owners of cars of different classes. Want to distinguish themselves from the others, they enjoy trying everything new and unique. They appreciate high-quality fuel and innovative approaches.
Men 30-50 y.o. owners of new expensive cars (3-5 years). They chose diesel engine consciously because of its power and now fuel consumption.
Owners of German cars no older than 3-5 y.o. Like emotions brought by their cars, carefully looking for trends.
What customer gets? What gasoline station gets?
Dosage: 2,25 liters on 1000 liters: or 2 kg on 1 ton of Diesel Fuel. Price: 4653 $/ton = 4,19 $/liter (min batch - drum 180 kg). Fuel price increases: 0,009 cents $ per liter.
Base fuel
Dosage
The wear scar diameter
Cetane number
Rosneft Diesel fuel
421
52,9
Rosneft Diesel Fuel + COMPLEX SPORT D
2000 ppm
407
58,2
Gazprom Diesel Fuel
407
58,2
Gazprom Diesel Fuel + COMPLEX SPORT D
2000 ppm
409
58
What customer gets? What gasoline station gets?
Dosage: 2-3 liters per 1000 liters of gasoline. Price: 3750 $/ton = 3,40 $ per liter (min batch - drum 170 kg). Fuel price increases: 0,0068-0,0102 cents $ per liter.
Base fuel
Dosage
RON
ROM
Rosneft 92 gasoline
92,3
83
Rosneft 92 gasoline + COMPLEX SPORT G
2000 ppm 3000 ppm
92,5 93,0
83,3 83,5
Rosneft 95 gasoline (АНПЗ)
95,0
85,0
Rosneft 95 gasoline + COMPLEX SPORT G
2000 ppm 3000 ppm
95,2 95,5
85,1 85,3
Gazprom 92 gasoline
92,6
83,0
Gazprom 92 gasoline + COMPLEX SPORT G
2000 ppm 3000 ppm
92,8 93,2
83,2 83,4
Gazprom 95 gasoline (ОНПЗ)
95,0
85,0
Gazprom 95 gasoline + COMPLEX SPORT G
2000 ppm 3000 ppm
95,1 95,5
85,1 85,3
You are buying not just an additive, we are providing you with full documentary and marketing support:
Brand book for gas station decor.
Marketing materials set and Internet advertising.
Certificates that confirming fuel quality.
Monitoring sale statistics and client's feedback.
Sales script for operators.
You are buying not just an additive, we are providing you with full documentary and marketing support:
Brand book for gas station decor.
Marketing materials set and Internet advertising.
Certificates that confirming fuel quality.
Monitoring sale statistics and client's feedback.
Sales script for operators.
Gas station branding. For branding of gas stations, in addition to outdoor advertising and printed products, the following are used: light boxes, information steles, hinged groups, fuel dispensing units.
Fuel dispensing unit branding option.
Fuel dispensing unit branding option.
Fuel dispensing unit branding option.
Surrounding area branding option.
Surrounding area branding option.
The competition in your business is extremely high.
It needs fast and correct decisions
Collaboration (cooperation?) with a reliable partner is the solution that will guarantee your gas station reaching a new level
The sooner you make the choice - the sooner your profit will grow. We are confident in it as well as in our product.